Allison Hagendorf is the Global Head of Rock at Spotify, as well as a national television host/live announcer and music journalist. She is the official host of the world’s most famous New Year’s Eve celebration, Times Square New Year’s Eve, seen by more than a billion television viewers across the globe. Allison also serves as the Live Announcer for both the MTV Video Music Awards and MTV Movie Awards, and is the host of Refinery29’s “Be A Badass” series, The CrossFit Games Live Show, and The X Games Live on ABC and ESPN.
Allison began her entertainment career in A&R at Sony Music’s Columbia Records and Epic Records. She recruited new talent globally, and oversaw the album production for many artists including metal band, Lamb of God, whose single “Redneck” received a Grammy nomination for “Best Metal Performance.”
Hagendorf then transitioned from working with bands in the studio to interviewing them on-camera. She hosted the live primetime music competition show on The CW Network, “The Next,” which was executive produced by hip-hop icon Queen Latifah, and featured superstar mentors: Gloria Estefan, Joe Jonas, Nelly, and John Rich. Allison also became the main host on Fuse, hosting numerous shows including “Top 20 Countdown” and “Grammys Live,” and traveled with Fuse across the country covering national music festivals such as Bonnaroo, Warped Tour, SXSW Music Festival, and Lollapalooza. She also hosted the first ever live television broadcast of both The New Orleans Jazz & Heritage Festival and The Stagecoach Festival for AXS TV, and co-hosted “Music Fridays” with supermodel, Chrissy Teigen, on MSG Network. Additionally, Allison has hosted a variety of shows on both VH1 and The Cooking Channel.
As for brand partnerships and branded content, Allison partnered with AOL and T-mobile to create the original music travel series, “Signature Sounds with Allison Hagendorf,” which showcased past and present music scenes across the country. She also launched lifestyle series “Steve Madden Music” with shoe guru, Steve Madden, in which each episode Allison sits down with artists like Lady Gaga and Katy Perry, and discusses how fashion and music go hand-in-hand. Allison also penned her own music/advice column “Sound Advice” for Maxim, and produced and hosted her own live show on SiriusXM “Cosmo For Guys With Allison,” on which she guided live callers on dating and relationships.
An established voiceover artist, Allison is the Live Announcer for various award shows and concerts including both the MTV Music Awards and Movie Awards, and the Z100 Jingle Ball. She has also served as the voice of the Oxygen Network, as well as the voice of national TV commercials for major consumer brands including TJ Maxx, Jergens Naturals, Gillette, and Verizon. She has also provided the promotional voice for the MTV shows, “The Real World,” “Teen Mom,” and “16 and Pregnant.”
Allison is also a nationally certified Health Coach and Behavior Change Specialist. She guides her clients on nutrition, fitness, and behavior modification, incorporating her self-empowerment site, FitToFeast.com. She is a regular contributor for the American Council on Exercise and is a fitness model. Allison is an avid CrossFitter, marathoner, snowboarder, and pole dancer. She loves deadlifts and desserts equally.
Becomes new host for X Games Aspen on ESPN and ABC
Celebrates One Year as Spotify's Global Head Of Rock
Allison is Hired as the Global Head of Rock at Spotify, responsible for creating and curating all of the Rock/Alternative playlists on the streaming platform
Launches First Fitness App "Time To Tone" which incorporates the 3 pillars of her coaching: Nutrition, Fitness, and Behavior Modification. Featured on Bodybuilding.com
Co-hosts The CrossFit Games Live Show
Hosts Direct TV's "Live From Austin" Special and conducts exclusive, sit-down interview with the likes of Cypress Hill, 2 Chainz, and Flo Rida
Becomes The Live Announcer for the MTV Movie Awards
Hosts the Refinery29 Series, "Be A Badass"
Featured in Oxygen Magazine
Becomes a Nationally Accredited Health Coach with the American Council on Exercise, focusing on nutrition, fitness, and behavior modification.
Co-Hosts the Premiere of VH1's Big Morning Buzz Live with Nick Lachey
Hosts the Launch of Reebok's Quickest Sneaker with Olympic Gold Gymnast Aly Raisman
Rings in 2014 as Official Host of Times Square New Year's Eve
Co-Hosts VH1's "Big Morning Buzz Live" with Guest Guy Fieri
Co-Hosts VH1's "Big Morning Buzz Live" with Food Network's Rocco DiSpirito
Co-Hosts VH1's "Big Morning Buzz Live" with Carrie Keagan & Jason Dundas
Hosts Coachella's Stagecoach Music Festival for AXS
Hosts Direct TV's premiere of its original series "Rogue" starring Thandie Newton
Hosts New Orleans' Jazzfest for AXS
Becomes Official Host of Times Square New Year's Eve
Guest Hosts VH1 Big Morning Buzz
Hosts the Live Grammys Special on Fuse
Guest Co-hosts The Cooking Channel's, "Not My Mama's Meals", with Paula Deen's son, Bobby Deen. #HealthyCooking
Hosts The CW's primetime music competition show, "The Next", with celebrity mentors Gloria Estefan, Nelly, Joe Jonas, and John Rich.
Partners with NCM Fathom Events and AEG Network LIVE to host "Bon Jovi Inside Out", the first-ever interactive theater event, where Bon Jovi fans from across the country have the opportunity to submit their questions via text/twitter for Allison to incorporate into her exclusive LIVE broadcast interview with the iconic band.
Co-hosts CES event with Justin Bieber in Vegas
Partners with AOL and TMobile to host the original series "Signature Sounds with Allison Hagendorf" which explores the culture of some of the biggest music cities across the country
Partners with DirectTV to Host "The Damages" Premiere to conduct interviews with the show's stars Glenn Close, Ted Danson, Rose Byrne, William Hurt, et al
Joins SiriusXM to host/produce her own 2-hour live talk show for CosmoRadio, "Cosmo For Guys with Allison", giving relationship/dating advice to men straight from the source. Anything goes.
Joins MSG Network to host "Music Fridays" along with Super Model Kate Upton. It's a good thing I have a great personality ;-)
Secures exclusive interview with Eminem at his monumental comeback show for 80,000 fans at Bonnaroo.
Runs the NYC Marathon in 3hr 57 min
Partners with HP/Intel to host original series "Summer Beats" featuring One Republic, Train, and Weezer. Live in Times Square.
Becomes Music Writer for MAXIM Magazine
Meets her hero, Betty White, while Betty hosts the iconic SNL episode
Partners with global shoe designer Steve Madden to host all Steve Madden events and to model and help launch new shoe styles
Joins National Music Television Network, FUSE, to host various shows including the channel's #1 rated show, "Top 20 Countdown", "The Pop Show", "Grammys Live", & "Backstage Live at Z100 Jingle Ball".
Launches "Steve Madden Music" profiling artists who influence both music & fashion; kicks off the program with an exclusive full-day shoot with Lady Gaga.
Becomes official voice of The Oxygen Network, providing all promo voiceover for the network.
Shoots National NIKE Campaign
Receives Grammy nomination for overseeing production of Lamb of God's "Redneck" single, which is up for Best Metal Performance.
Establishes voiceover career by becoming the official voice of all TJ Maxx commercials
Discovers/Signs/Develops Juliet Simms to Epic Records who will later go on to dominate NBC's "The Voice" on Team CeeLo and release an album on Universal Republic
Wins coveted title, "Sony Marketing Rep of the Year" for her innovative marketing campaigns promoting Sony Music artists, ie Train.
Partners up with MTV VJ/Music Encyclopedia Matt Pinfield to scout unsigned talent around the globe and to make albums with artists like David Bowie & Cypress Hill for Columbia Records